Doing a fair bit in this space recently with my banking clients. Discussions generally start around a particular industry, say retail, but very quickly moves into specific customers where the banker has concerns. By understanding the levers that allow businesses to address their own digital challenges you can really leave a lot on the table for the banks customer at the end of the day… Deloitte have some really neat information available to anyone wanting to know more (link)
Iconic is often used as an example as a new retailer that has entered the market and used its commant of digial tools to make significant inroads and grow its business very quickly. However, its interesting to see that despite its primarily internet presence, its not immune to the wider retail market.